it’s all in the name

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Branding.

What’s all the fuss lately?  I seem to run across article after article referring to “branding yourself.”

I started my blog casually. I saw my handsome hubs, Clark, doing something witty one day and just decided to write it down for all the world to read!

OK, not true.

The real story ~ I was prompted a bit by my dear friend, Bonnie, to write.  Well, prompted a lot.  Come to think of it, she was borderline abusive about it.  But I digress.  Sweet Bonnie encouraged me to write.  She saw something in my stories.  Thought I had a gift and should be using it rather than letting it sit stagnant.  So, I wrote.

Who in the world would have ever thought it would have turned into this little obsession of mine a year later?  There’s so much to think about.  Who knew?   You don’t just sit down and toss out some thoughts onto your keyboard and hit “post.”  You start to live and breathe it.  (Yes, I know, never end a sentence with a preposition)

Creating a brand means essentially to think of some cohesive core values that represent you and your blog.

Branding.  You must start off with a catchy title!

Huh?  How about Twenty Thirteen!  Hmmm.  Not so catchy, but hey!!… that was the year I started!  So there’s that.  It will be self-explanatory years from now!  People will identify that I have been blogging since wayyyy bacckkk thennnn!

To-blog-or-not-to-blog_943_426068_0_14072635_500I certainly do not take myself too seriously when writing a post. So why in the world do I want to work on creating a brand for myself that speaks to my audience?

Well, I guess because the longer you blog the more you become obsessed with it.  You slowly start to want to build an audience.  Blogging grabs a hold of you and all you can do is think about is your next post.  I constantly have blog material going through my head.  I can be out do anything, with anyone, and think to myself (and often out loud… ) “oh, that’s great blog material!!” It becomes your mantra.  And part of your daily routine.  Especially when you find humor in simple, ordinary events that happen on any given day.

Face it people!… you are just one huge, humorous blog post waiting to happen.

So, as I often do, I have caved in to the pressure.  *shame*   I have decided to create a fab, new title for my blog!!

Will this create an identity crisis between myself and my readers?  Will they still recognize my blog if the old “twenty thirteen” is replaced by something shiny and  brand new?

Or, Is it actually really necessary to change my title?  I havvveee become a bit fond of it.  Even tho it is a bit vague and generic.  It just feels like….mine.  It feels like home.

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Hey, wait just a minute.  Maybe I AM home!  Maybe Twenty Thirteen IS my identity and my brand.  It does feel comfy like an old sweatshirt.  And, people have already become wildly fascinated with it.  OK, I exaggerate.  But they DO know it’s my blog title.  : )

So, maybe all the fuss about creating a catchy title and developing your brand is just hot air. Maybe, with time, you DO develop a brand simply by being consistent with posts, writing good, solid content and taking care of your site on a day-to-day basis.  Perhaps your brand evolves into something spectacular all by itself just by being yourself and blogging your little heart out.

 

Hmmm, I must give this more thought.  Is it too late in the game to change my title?  Is it even necessary now that I have been blogging for a year?  Do you all know what you are coming to read when you visit my page?  Do you feel you have a handle on branding?   Do you feel you’ve branded your site well and has it served you in a positive way?

Thoughts?

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