it’s all in the name

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Branding.

What’s all the fuss lately?  I seem to run across article after article referring to “branding yourself.”

I started my blog casually. I saw my handsome hubs, Clark, doing something witty one day and just decided to write it down for all the world to read!

OK, not true.

The real story ~ I was prompted a bit by my dear friend, Bonnie, to write.  Well, prompted a lot.  Come to think of it, she was borderline abusive about it.  But I digress.  Sweet Bonnie encouraged me to write.  She saw something in my stories.  Thought I had a gift and should be using it rather than letting it sit stagnant.  So, I wrote.

Who in the world would have ever thought it would have turned into this little obsession of mine a year later?  There’s so much to think about.  Who knew?   You don’t just sit down and toss out some thoughts onto your keyboard and hit “post.”  You start to live and breathe it.  (Yes, I know, never end a sentence with a preposition)

Creating a brand means essentially to think of some cohesive core values that represent you and your blog.

Branding.  You must start off with a catchy title!

Huh?  How about Twenty Thirteen!  Hmmm.  Not so catchy, but hey!!… that was the year I started!  So there’s that.  It will be self-explanatory years from now!  People will identify that I have been blogging since wayyyy bacckkk thennnn!

To-blog-or-not-to-blog_943_426068_0_14072635_500I certainly do not take myself too seriously when writing a post. So why in the world do I want to work on creating a brand for myself that speaks to my audience?

Well, I guess because the longer you blog the more you become obsessed with it.  You slowly start to want to build an audience.  Blogging grabs a hold of you and all you can do is think about is your next post.  I constantly have blog material going through my head.  I can be out do anything, with anyone, and think to myself (and often out loud… ) “oh, that’s great blog material!!” It becomes your mantra.  And part of your daily routine.  Especially when you find humor in simple, ordinary events that happen on any given day.

Face it people!… you are just one huge, humorous blog post waiting to happen.

So, as I often do, I have caved in to the pressure.  *shame*   I have decided to create a fab, new title for my blog!!

Will this create an identity crisis between myself and my readers?  Will they still recognize my blog if the old “twenty thirteen” is replaced by something shiny and  brand new?

Or, Is it actually really necessary to change my title?  I havvveee become a bit fond of it.  Even tho it is a bit vague and generic.  It just feels like….mine.  It feels like home.

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Hey, wait just a minute.  Maybe I AM home!  Maybe Twenty Thirteen IS my identity and my brand.  It does feel comfy like an old sweatshirt.  And, people have already become wildly fascinated with it.  OK, I exaggerate.  But they DO know it’s my blog title.  : )

So, maybe all the fuss about creating a catchy title and developing your brand is just hot air. Maybe, with time, you DO develop a brand simply by being consistent with posts, writing good, solid content and taking care of your site on a day-to-day basis.  Perhaps your brand evolves into something spectacular all by itself just by being yourself and blogging your little heart out.

 

Hmmm, I must give this more thought.  Is it too late in the game to change my title?  Is it even necessary now that I have been blogging for a year?  Do you all know what you are coming to read when you visit my page?  Do you feel you have a handle on branding?   Do you feel you’ve branded your site well and has it served you in a positive way?

Thoughts?

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The Taxi

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Life moves on.

I’ve always used that statement flippantly.  An off the cuff phrase.  It has an entire new meaning to me now.  It’s deep and meaningful and a statement that is intertwined with healing and moving forward.

It’s Thursday.  That means I’m on my way to meet my very dear friend Jeri for coffee.  She’s the kind of friend anyone would be lucky to have.  Always happy.  Always smiling.  She makes me laugh.  When she walks into a room there is an energetic force that enters with her.  Everyone loves her.  I’m happy because we’ve set up a standing weekly date on Thursdays to get together to meet for coffee.  Or manicures.  Or lunch in the city.  Or just so we can talk.  And lately, I’ve been doing all the talking.  And Jeri listens.

It’s been an emotional few months.  The loss of my Mom hit me hard.  It hit all of us hard – my siblings, my kids, my nieces and nephews.  It also left a mark on my Aunts and Uncles and, well, pretty much anyone who knew her.  She was lively and young at heart and fun.  She laughed a lot.  And made you laugh.  She was someone you loved spending time with.

It’s an emotional process learning how to say goodbye to someone you love.  It’s hard to move on because there is a daily sadness that washes over you.

And Guilt.  You feel guilty just for going about your daily routine.  I guess because somewhere down deep that means that you are starting to face that fact that this cherished person is really gone.  But you don’t want to acknowledge it because that means that it really happened and that it’s not just a dream.  A bad dream that you are waiting to wake up from.  You want to hang on to every last piece of this person for as long as you can.

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There is a recurring dream that I have often.  I’ve experienced the same one repeatedly – over and over for years.  It comes to me at night when my mind is supposed to be shut down and relaxed.

I dream that I’m back at school again.  I’ve returned there in my dreams for years.  It’s never as I remember.  It’s always in a different town and with a different group of people from my life, past and present.  But, the theme is constant.  I can not remember the last time I went to class.  I can’t find my classroom or my locker.  When I finally do find my locker, I can’t remember the combination.

Somewhere towards the end – and always right before I wake up – I realize that everybody is graduating and moving on except me.

I haven’t had this recurring dream recently.   No.  It has been replaced by a different dream.  One that does not come to me at night, but one that is on my mind throughout the day.  Everyday.

I’m driving in a taxi with my mom.  I don’t know where we are but it’s in some big city.  We are riding along and suddenly the taxi pulls up to the curb and stops.  My mom turns to me, smiles and gives me a hug, opens the door and then steps out.  The taxi pulls away from the curb again.  But, I’m still in it.  I turn to look out the back window and can see my mom standing on the corner where she had gotten out.  She gets smaller and smaller until she is out of view. I can not see her anymore.  And then, she is gone.

I’m moving forward and going on with my life and she is not with me anymore.

Every now and then you get to the point where things start to make sense again.  Your routine as you once knew it feels somewhat back to normal.  Then the sadness washes over you again.  It can be set off by any small thing.  A song.  A picture.  An upcoming holiday.  A dream you have at night.  A thought during the day.

So, you surround yourself with your support system.  You spouse.  Your kids.  Your dear friends. Thursday’s with Jeri.

It’s a process.  One day at a time.

Life moves on.

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Audrey

When movies were movies…..

For attractive lips,
Speak words of kindness.
For lovely eyes,
Seek out the good in people.
For a slim figure,
Share your food with the hungry.
For beautiful hair,
Let a child run his/her fingers through it once a day.
For poise,
Walk with the knowledge that you never walk alone.
People, even more than things,
Have to be restored, renewed, revived, reclaimed,
And redeemed; never throw out anyone.
Remember, if you ever need a helping hand,
You will find one at the end of each of your arms.
As you grow older, you will discover that you have two hands;
One for helping yourself, and the other for helping others. 

–Audrey Hepburn

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Dear Mom

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Dear Mom,

Last Saturday I was signed up for a computer class.  I grabbed my laptop and headed towards the front door.  As I walked past the front room to turn off the TV, the Olympic Hockey game caught my attention.  The USA was playing.  There are a few Blackhawks on the team and I saw Kane whiz by.  So I sat down on the arm of the chair and watched the remainder of it.   For the life of me, I now can not remember who the USA was playing but I remember that it was an amazing game.   We ended up winning in a shootout.

Sitting there and watching that game made me late for my class.  But it didn’t matter.  As I turned off the TV and stood up to leave, my phone rang.  I thought about not answering it because I was running late, but something prompted me to pick it up.  So I juggled the heavy things I was carrying, freed up my right hand and answered it.  It was Tim.  I could not understand him.  Something about you.  He was talking in broken sentences.   I caught bits and pieces of it.  Panic started to rise in me.  And then, my heart stopped.

I don’t think I could have ever been prepared for that call.  I don’t understand how this could have happened.  You did everything right.  You exercised and ate right.  You lived an active lifestyle…..

The week was a blur of emotions.  The phone calls started immediately.  The txt’s came, too.  And the condolences via social media.  Isn’t it odd how fast word spreads now-a-days?  It’s rather comforting to know that when tragedy strikes, we are instantly lifted up in prayer.  Amy immediately jumped on a flight from Houston to Chicago.  She got in late.  (Well, late for me. You know how I love to be in my pj’s early.)  So I picked her up at the airport and we drove together in the dark to get home.  Home to Indiana.  Home to where we were raised.  Home to gather together with our other siblings.  The drive was hazardous.  I was white knuckled by the time I got there.  I’m not sure if it was because we were driving through whiteouts on icy, snow covered roads or if it was because I was holding onto the steering wheel a bit too tight for fear of what lie ahead for all of us.

Bruce took the week off of work.  He was by my side every step of the way.  Tim, Bobby, Nancy, Amy and myself – along with our spouses –  all found comfort in being surrounded by each other.  All week.

I miss you so much.  I can’t believe I’m never going to see you or talk to you again in this lifetime.  There’s so many things I still want to ask you.  And talk to you about.  And tell you……

Scottie got the job.  Remember I told you about his interview?  You said you would start a Novena for him.  Did you have time to start it?  Bruce and Lauren are going on a long weekend somewhere.  They are waiting to see which flights are open.   Remember the first time Bruce Robt. flew in to see you and take you to lunch?  He talks about it often.  That visit was the first of many trips back and forth to visit you.  In his words, “Grandma is the coolest!!”  Brian has a lead on an internship this summer.  He’s working hard and continues to keep his GPA up.  And he loves the college life.  He has become so independent.  It’s hard to believe he is almost done with college.  You were right.  Time does go fast.  Too fast.

You were taken from us way too soon.  The thought of never seeing you again or talking to you in this lifetime is too much….

Me?  I miss you more than words can describe.  My heart is heavy and I walk around with a pit in my stomach and a constant feeling deep inside that something is wrong.  I know you always told me that your prayer was that when your time was up, that the Lord would take you quickly.  He heard your prayer, Mom.  But I have a huge hole in my heart because I did not get to say goodbye to you.  I did not get to tell you how blessed I was to have you as my mother.  I wanted to be next to you when your time came to leave this earth, holding your hand and telling you how incredibly much I love you.  To tell you that I will miss you.  And that I will see you again one day and until that day, pray for me.  But God had a plan for you and He decides when our time on earth is done.  He decides when to call us home.  And in my heart I know you are in a better place.  You are at peace.

So Please, Don’t worry about any of us.  Right now our hearts are heavy.  But through our faith and in time, our feelings of sadness and devastating loss will be replaced by happy memories of our time spent with you.  I’m going to miss you so much.  I already do.  I can not thank you enough for the strong faith you instilled in me and for the unconditional love you showered me with.  I’ll pray for you everyday.  And I know you’ll pray for me, too.

I Love You,
Peggy

“We never really get over devastating loss. In the thick of it, we almost stop breathing; sometimes even wishing we could. And we know deep within that we will never be the same. Yet, one day we feel the sun on our face again. We find ourselves smiling at a child or a joke or a memory. And at that moment, we realize we are finding our way back. Changed forever? Yes. But also softer, deeper, more vulnerable and more loving too. And we are breathing again…..”

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what were you doing one year ago today?

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Happy Anniversary!!…. to me?  Yes, that’s right!  This upcoming week marks my one year anniversary of blogging at WordPress.  It’s my Blogaversary!

One year ago today I sat down in front of my beloved MacBook (I really need to give my Mac a name – any suggestions?) and I created my blog Twenty Thirteen.  It was my friend, Bonnie, who had suggested that I write.  She was always -and still is- encouraging me to do new things.  Things that I would never think to do.  Until prompted.  Or pushed.  Thank you, dear Bonnie!

I sat down in February of 2013 and stared blankly at the welcome page on the WordPress site.  It was foreign to me.  I took a quick tour around and was amazed at how other Blogger’s sites looked so organized and professional.  They were interesting and pulled you in.  I stumbled upon intimidating words like “Menu, Page & Links.”  And came upon odd terminology and functions like Tools & Webhooks  And Dear Lord, what was a widget??  I was definitely in over my head.  I knew that I had to get in touch with my inner geek!

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And then, a month or so later, something extraordinary happened.  I found my rhythm.  I got into the groove of writing.  And with a little prodding and a few shameless plugs, I found my audience.  Ok, mostly my Hubs.  And my Mom & Aunts.  And my siblings.   But hey, I had an audience and that’s all the encouragement I needed.  I had not only gotten in touch with my inner geek, I had embraced it.  And I liked it!  And my family audience liked this new blogging side of me!

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I found myself blogging day and night.  Learning all the tricks that other Bloggers before me had found.  I was really getting the hang of this tech-aged  phenomenon and I was sharpening up my skills!!

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I started adding pictures to my posts.  And Videos & Links.  I was constantly thinking up new topics to write about.   I’d see Clark eating something in his lovable & abnormally noisy way that he tends to do and think AHA!  I’ll Blog about that!!  I’d be going about my normal activities in a day and a notion would pop into my head that I felt the need to blog about immediately.  It was all very thrilling!!  Exciting!!  And Exhausting.  But I found ways to recharge and go at it some more!!

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Last week I celebrated my 10,000th visitor.  I could feel my chest puffing up as I looked down at the counter on my front page.  When it ticked past 10,000, I wondered to myself – how in the world am I ever going to get my big head through a doorway.  I could feel my ego being catapulted into orbit.  This must be how it felt to be The Bloggess.  (Every Blogger’s wanna-be)

What a great anniversary.  I Love blogging.  I love the audience I have been introduced to over the past year.  I also love all of the amazing blogs I follow on a weekly basis.  They are numerous.  I will never get tired of reading what other people have to say.  Or blog about.  Everyone has a little different spin on their idea of what blogging is.  There are so many platforms out there.  Each one special in its own right.  My wish for each and every one of them? To find the joy in their blogaversary, the way that I have.

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10,000!!

  Yesterday when I fired up my pc and opened up my blog I was blown away!!  Blown away!!!!   The 10,000th visitor had made their way to the pages of Being Margaret!!  That’s right, folks!  10,000!!!!  Amazing!

Shouldn’t there be some kind of an award for this momentous occasion?  It’s January after-all.  That means it’s awards season.  So I thought it only fair that I should also receive an award.  Like, perhaps, something telling the world just how absolutely fab my little corner of the world is!!

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Or perhaps some kind of bling!!  Or, a statuette.  Or better yet, a crown!  I could wear the crown for inspiration while drafting my – utterly interesting, can’t peel your eyes away from – posts!!  I’d be famous!

  But fame certainly has a price.  Would giving up my privacy (and Clark’s)  be worth it?

 There would be the paparazzi to deal with 24/7

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I could kiss my privacy goodbye…

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and say so long to peace and quiet…

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I’d have to run around incognito…..

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No.  I don’t need an award!  I don’t need the recognition and all that goes hand-n-hand with it. Truth be told?  Starting my blog has been such an amazing experience.  I Love writing!  I love reading other WP blogs and hearing about what goes on in the lives of people from around the world.

So to all 10,000 of you fabulous visitors…Thank You!!  (I’d like to thank the academy!!!!!!!!…)  Thank you for visiting Being Margaret!  What started out as an idea to write one post, has turned into a wonderful hobby.

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ohh noo, the polar vortex!!

 

 

I decided a few weeks ago not to jump on the Polar Vortex bandwagon.  Realllllly,  people, it’s old news.   So what! ~ we have a little winter outside our windows.  Lovely! whiteout

 If you’ve read my blog, then you know how much I adore winter!!  I’ve mentioned it in more than one post.  Lately, I’ve touched on the topic a lot, in fact.  HERE – I told you about what the winter weather (or Polar Vortex as it is more popularly referred to these days) has done to my family!  And HERE – I spoke of my love for doing indoor activities with my lovely daughter-in-law while the Polar Vortex is crippling our country.

I was thinking the other day about this new weather phenom….  It was all very exhausting…

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The running in and out to start cars up so that the batteries don’t die.

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waking gingerly everywhere you go so you don’t slip on the icy sidewalks.

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Watching Clark waging an ongoing battle with the blowing and drifting snow ~  trying to keep the driveway clear….

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that obnoxious office co-worker who’s all  “Woot Woot!! ~ TGIF! …Giimmie a High Five!!”  to his co-workers!!

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 For better or worse, Polar Vortex now seems to be the buzzword for any bitterly cold winter air we get. (Didn’t we once just refer to it as ‘winter’??)  Now, Im not one to easily have a change of heart where my love for the changing seasons is concerned (winter included)…. but really,  I am soooo over all of this Polar Vortex nonsense.  I think, in fact,  I have had a change of heart.  This extreme weather has got to go!!

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at the movies

Two weeks ago I retired!  Which I will blog about at some point!!  Week one of retirement – I went on a quick trip to San Fransisco with Clark.  It was Lovely!!  But that trip is a story for another time.

Week two of retirement  –

It’s a little bit after the noon hour.  I’m standing in the large, abandoned foyer of the movie theater.  Across the large room from me I see a young girl leaning against a counter. She is standing behind the candy case.  It is filled with perfectly lined up rows of Junior mints, Dots, M&M’s.  But nobody is buying anything.  There is nobody at the counter.  She looks bored.  She walks out from behind her station and wanders over in the direction of an elderly man and strikes up a conversation.  He’s sitting – perched up high on a stool.  He collects the tickets of the patrons coming to see a movie.  He mechanically holds out his hand to collect their tickets, rips them in half and drops his half into a tall box with a slit on top.  He tells the patrons which direction to go in.  ….3rd theater to your right….

I look back tticket_boothowards the large glass pane window in the front of the vast foyer.  I see the ticket booth.   There’s a boy in it selling tickets to patrons as they walk in.  But there are no patrons right now.  It’s like a ghost town.  He’s playing on his phone.  When I bought my ticket from him he looked happy to see someone.  He told me I smelled good.  Whattt? Am I wearing too much floral lotion??  I automatically sniff my sleeve.  I can’t smell anything.  I adjust my fancy scarf Im wearing (Sofia Loren Style!!) and smile at him.  I take the tickets.

I’m waiting for Lauren.   A few minutes earlier I had been driving through a blizzard to get here.  It has been an unusually blustery winter.  We’ve been invaded by the Polar Vortex!  We’ve literally had mounds and mounds of snow fall on our city since January 1st.  It’s been both wonderful and paralyzing.  Clark grumbles about it each day.  But I have been enjoying it immensely!!  I get to stay home!  Or go to the movies in the middle of the day!!  I’m retired!!   This Polar Vortex that has invaded our fair city looks gorgeous from inside my family room – with a blazing fire in the fireplace – looking out.  I Love Winter!!

Back in the theater foyer, I look out through the window again and see Lauren’s white jeep pulling up.  She parks, gets out and makes her way across the snowy, windy parking lot.  She looks like an Eskimo.  She’s wearing her long puffy coat.  Hood pulled up over her head.  She’s walking quickly ~ trying to get in from the freezing cold.  She opens the heavy door and comes into the warm, abandoned foyer and smiles brightly at me.  I LOVE this girl!!  She is always up for meeting me ~ in the middle of the day or any other time I call.

We say our hello’s, hug and make our way towards the man on the stool.  He holds his hand out to take our tickets. …riiipppppp…First theater on your right.”  We walk in the direction he pointed us in and through the door.  In front of us, walking down the narrow, dimly lit hallway, are two elderly women.  One is walking with a cane.  The other is holding an array of theater snacks and a huge tub of popcorn.  There is a plastic grocery bag hanging heavily from one of her arms.  They turn and look at us walking up behind them and move to the side.  The lady with the cane tells us to pass by because it will take them a while.  They are moving slowly.  So we do.

We get to the end of the dark hallway and turn the corner to the seats.  There are only two other couples in the room.  Both white haired and elderly.  One is way down in the front row.  The other couple is near the front on an end.

We have the thecinema_463737369ater to ourselves!  We choose seats somewhere in the middle – about halfway up.  After getting settled, I look up and see that the two elderly ladies have made their way to the turn.  They slowly start to climb up the stairs.  We can hear their overly loud whispering.  “Where do you want to sit??”  I’m thinking to myself..  sit right there!!  They keep climbing.  It’s exhausting watching them struggle with their candy and large, awkward tub of popcorn (which is spilling with each step they take) and grocery bag and cane.  They make their way to the end of our aisle,  look at Lauren and I and whisper loudly to each other that they want their own row.  They go up one more row.  The entire theater is empty and they decide to sit in the two seats directly behind us!????  Oh Brotherrr!

It takes them a while to get settled in.  It’s like having two children sitting behind us.  Our seats are getting knocked as they struggle with their coats and goodies.  I give Lauren the sideways glance and roll my eyes.  There is a loud crinkling of bags as they divvy up the goodies.  This goes on for a while and actually, throughout the movie.  I can hear the hissing sound and “pop” as they open up their cans of soda that they’ve confiscated in with them in the grocery bag.  I can hear them eating their popcorn.  crunch crunch crunch… 

Well, I was not going to let this invasion of privacy interfere with my good mood!  I was retired!  I was out in the middle of the day. In a blinding snowstorm at the movies!   With my beautiful daughter in law!!

“cough cough cough..”   Somebody was coughing and sneezing in the theater!!   I scooched down in my seat and pulled the fancy scarf I was wearing up a little closer around my nose and mouth.  I didn’t want to get sick!

The previews start.  We are shown several clips from upcoming movies.  One was a –Disney Nature- movie about bears.  Our elderly neighbors decided then and there that they would go see that next.  They whispered loudly to each other that they liked bears.  And those bears looked friendly to them!

And so it went.  Loud whispered commentary.  And not just from our neighbors.  From all three couples in the theater.  It wouldn’t have mattered where we sat.  During a scene where they showed an empty boat we could hear the man near the front row…  “That man musta’ drowned….”   During the scenes where harsh language was used we could hear the white-haired lady half a theater away from us gasp loudly..  “Oh dear..”  When something humorous happened on-screen, there was loud, robust laughter from the man sitting with the same white-haired lady that would gasp each time there was swearing.  

“cough cough cough”  The coughing continued.  As did the crinkling every time our elderly neighbor reached into her bag to get more candy. 

At first, Lauren and I looked at each other, silently chuckled and smiled.  And then, we slowly grew oblivious to the sounds around us.  We were quickly engrossed in the performances on the big screen in front of us.  For two hours we barely stirred.  And neither did our elderly neighbors.  The movie was amazing.  It was wonderful.  What a great way to spend a snowy, cold winter day.

As the credits started to roll, I looked around to the other patrons in the theater.  They were all recapping what they had just seen.  They had enjoyed it as much as we had.  I smiled to myself and thought I can only hope that one day, when I am elderly and things tend to take more time and effort, that I find myself in the middle of an empty movie theater with one of my bff’s.  Whispering overly loud.  Sneaking in our own beverages of choice. Spending a few hours together on a snowy afternoon ~ at the movies.

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SNOW!!

It’s January in Chicago and Guess who’s getting SNOW!!  That’s right, people, it’s snowing!  Not just a little flake here and there.  It’s coming down in buckets.  Loads of it.  Really… it’s like a blizzard.

Hubs likes a nice, clean, snow free driveway.  Here he is battling the snow.  I think he is making progress!

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He worked for hours on that bugger.  It’s Sunday.  And beside the fact that he is determined to keep his driveway flake-free  – he is headstrong to make it to church.

Here he is  making his way through the frozen tundra.  “Onward Christian Soldiersssssss!!!”

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Oopsieee….. The lovely winter-esque conditions proved to be too much for him.   Back in 5 minutes….

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My sweet son,  BruceRobt, is working the Customer Service desk at O’Hare International Airport today!!  There are a lot of disgruntled, stranded passengers there.  In fact, they’ve been there for days trying to make their way to their destinations.  The airport is basically shutdown.  He has been tossed into the Lion’s Den.  Calm Down People!!

Snow And Ice Continue To Cause Travel Chaos Throughout The UK

 What’s so lovely about the sun and warmth when you can be experiencing a lovely winter!!

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Brian, my youngest son – Also very sweet, with a lot of independence and adventure running through his blood – has been trying for days to get to back to school.  He is studying in California this term. It’s been very exciting around here the last couple of days!!  Flights booked, flights cancelled.  Packing and unpacking.  And then repacking, again.   Brian’s Bro, BruceRobt – (the one fighting off the angry, irate customers at O’Hare)…phoned and told Brian to pack a carry-on only.  There will be no guarantees that luggage will get to their final destinations. Not with these wicked conditions controlling our every move!!  Ok!  I think we have this covered.  We just need to fit all of this….

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into a small-ish bag.  On it!

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All in all… I think it is going to be a lovely wintery week!

Oh, I know, on the outside I am cool as a cucumber.  Patient and serene and grateful for The Beauty that IS WINTER.  But inside, I feel a bit like this…

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